Built by people who had to run the business themselves.
Vendra Company is a small software company in Aarhus. We make two products for small businesses — a CRM and a website — and we would rather be excellent at those two than mediocre at fifteen.
A spreadsheet, a website nobody could change, and a sync that broke every Friday.
We ran sales for a small Danish company. A CRM nobody updated honestly, and a website nobody could change without emailing an agency and waiting three days. Every Friday someone exported a spreadsheet to work out what had actually happened.
We tried the obvious fix — an automation between the two suppliers. It worked until it did not. Duplicate contacts, enquiries landing on the wrong record, and a monthly ritual of deciding which system to believe. The tooling was costing us more time than it saved.
So we built the thing we wanted: a CRM where the pipeline is honest, and a website that actually brings work in. Same team, same account, same login.
Four opinions we build on
Software should be learnable in an afternoon
If a sales tool needs a certified consultant and a six-week rollout, it is not a sales tool — it is a project. Vendra is deliberately small enough to hold in your head.
Prices belong on the pricing page
Every number is public and shown in your currency. No seat minimums, no annual lock-in to get a fair rate, no "book a call to discuss pricing".
Your data is yours, and you can leave
Export everything to CSV whenever you like, cancel from inside the app, and keep working until the period you paid for actually ends.
Two focused products beat one bloated one
Buy the CRM if your website is fine. Buy a website if your customers already live somewhere you like. Take both and they behave as one workspace.
Small on purpose.
There is no sales department here. The people who answer support are the people who write the code, which means a bug report and a feature request go to the same inbox and the same brain.
We ship small changes often rather than big releases rarely. We publish our sub-processors, we host in the EU, and we write our own documentation — all fifty articles of it — because if we cannot explain a feature, it probably should not exist.
We are early. We do not have a wall of customer logos, and we are not going to invent one. What we do have is a working product you can try in your browser right now, without talking to anyone.
Aarhus, and the EU
Vendra Company is based in Aarhus, Denmark. Everything we run — servers, backups and support — stays inside the EU, and we publish exactly who we rely on.
Judge it on the product, not the About page
Both applications run live in your browser, with sample data, right now. No form, no sales call, nothing saved.