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Notes on selling, from people who sell.

Practical writing on outbound, pipeline hygiene and the compliance details that catch out European teams. No growth-hacking listicles.

Short, practical, and written from our own calls.

Five pieces so far, roughly one new one a month. The newsletter in the footer gets it first.

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Why your leads go cold: the follow-up gap

Most lost deals are not lost to a competitor. They are lost to silence. How to find the gap in your own pipeline and close it.

2026-08-03 · 5 min read

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Sales

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Five pieces, all under seven minutes.

Written for people who run their own pipeline, not for a sales operations department. Each one ends with something you can do this week.

SalesWhy your leads go cold: the follow-up gapMost lost deals are not lost to a competitor. They are lost to silence. How to find the gap in your own pipeline and close it.2026-08-03 · 5 min readRead it SalesWriting a call script people do not hang up onMost scripts fail in the first ten seconds for the same reason. How to write an opening that earns the next thirty, and what to leave out.2026-08-03 · 6 min readRead it CRMChoosing a CRM for a small sales teamWhat matters when you are five people rather than five hundred, and the two questions that predict whether a CRM survives six months.2026-08-03 · 7 min readRead it ForecastingHow to build a sales forecast your board will believeWhy most SMB forecasts are wrong in a predictable direction, and a simple method for fixing them using stage probabilities from your own closed deals.2026-08-01 · 6 min readRead it ComplianceWhat to have in place before you cold call in DenmarkA practical checklist for B2B calling in Denmark: opt-outs, records, what to say about recording, and where to check the rules yourself.2026-08-03 · 6 min readRead it

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